Why iPhone 5 not Come?
As is well-known, the public have been looking forward to the Apple iPhone5 since six mouths ago. According to the latest consumer survey report, a third of the users have been in the plan to buy iPhone5, even if they still do not know what kind of functions the iPhone5 will have and also don't know the price of iPhone 5 exactly. However, the latest iPhone4S' launch lets many Apple fans disappointed - why iPhone 4S, not iPhone5?
Do you know why iPhone 5 not come? Due to the death of Jobs, the answer might be never given correctly. Here I just want to analyze some reason why iPhone 5 not come for vast Apple fans.
Why iPhone 4S, not iPhone 5?
Reason 1. Hunger Marketing Method
From the first generation iPhone, Apple Inc. lets users and market see the truth - When a thing is rare, it becomes precious. Relying on this point, a popular IT product becomes the myth in a snap, then even becomes the innovation totem of scientific and technological circles.
Reason 2. Shortage of Apple Product Line
For quite a long time, Apple's high-end positioning is destined to that the Apple Inc. can't cover all the products market like Nokia and SamSung in a short time. And the Apple's fifth generation products are already in the top level of the terminal technology no matter in technology, or application. Besides, the other competitors are releasing new products on the market in succession and the market is being reformation. If the iPhone 5 chooses to be launched in this time, it's difficult to achieve to overthrow the market only by a small number of high-end users.
Reason 3. Steve Jobs's Last Work before Death
We can assume that Jobs was working with the death and the last paragraph time of his life was not enough to create suitable and perfect condition for iPhone 5. But Steve Jobs is uncommon after all. According to reliable information, Jobs has watched the whole conference in the hospital bed before his death, which gave the market another signal - the iPhone 4 S is Jobs' last work before his death!
Maybe just on this a selling point, iPhone 4S sales soared. According to Apple data, iPhone 4S has been sold more than 1 million units at the first day the reservation opened, the number of which has been beyond the iPhone 4!